Clinic websites for Turkey, built to the rules.

Whether it is a dental clinic website, a hair transplant clinic website or a site for a multi-specialty polyclinic, a patient arrives with the same three questions: who will treat me, what happens step by step, and how do I get in touch? Every page we build answers those quickly.

Turkey's health advertising regulation treats health tourism differently from domestic promotion. Promotion aimed at international patients has to run on a separate, foreign-facing website or social media account that clearly states health tourism services are offered there. Promotion aimed at people living in Turkey through that channel is not allowed. In practice this means a health tourism website and your Turkish-language clinic website are planned as two distinct properties.

Languages follow your markets. English is usually the base; Arabic, German, Russian or others can be added as your patient mix requires, with right-to-left layouts handled properly for Arabic. Each language lives at its own URL with hreflang tags, so search engines show the right version in the right country. Translations are not left as raw machine output; your medical team reviews the clinical terms.

• Your health tourism authorisation certificate published on the foreign-facing site
• The HealthTürkiye logo used in promotion aimed at health tourists
• Patient stories and reviews only with the patient's documented explicit consent
• Discounts, packages and competitive prices possible on the foreign-facing platform, under the regulation's conditions

The Regulation on Promotion and Information Activities in Health Services was published in the Official Gazette on 12 November 2025 and replaced the 2023 version. The points that shape a clinic website most:

• Open or covert advertising of health services is prohibited; promotion and information that follow the regulation's principles are allowed (Art. 5).
• Websites must show the date of the last update and contact details for the site editor (Art. 5/1-ı).
• Domestic promotion may not include fees, discounts, campaigns or promotions (Art. 5/1-m).
• No superiority claims, no claims for unproven treatments and no specialist titles based on certificates (Art. 5/1-ç, d, h).
• No advertising built on patients' thank-you or satisfaction messages in domestic promotion (Art. 5/1-e).
• Patient images need explicit consent; no retouching; before-and-after images must be taken under the same conditions and dated; no images taken during procedures or of intimate areas (Art. 7).

We use these points as a checklist during design and content work. Final sign-off on medical content stays with your clinic and, where needed, your legal adviser. This page is general information, not legal advice.

Domestically, clinics may register with search engines and social platforms as long as it is not paid sponsorship or boosting, and sponsored promotion is limited to the first month after opening (Art. 5/1-i, j). On the separate foreign-facing platform, sponsored promotion in languages other than Turkish is permitted, provided the audience is set to abroad and automatic audience targeting is switched off (Art. 8). That is where we run Google Ads for clinics.

Local SEO is about patients who are already looking for you: consistent address and phone details, clear department and doctor pages, and a fast, technically clean site. Keywords and what appears on search results pages must follow the same principles, so content is planned with that in mind. More on our SEO services.

Health data is special-category personal data under Turkey's data protection law (KVKK, Law No. 6698). Our enquiry forms ask only for what is needed, carry the privacy notice required by Article 10 of the law, and we agree with you where data is stored before launch. The regulation also bans promotional calls and messages without the person's knowledge and consent, so WhatsApp flows start from the patient's own message.